About Me

Almost two decades of experience at top-tier companies - bring a deep expertise in brand marketing, digital transformation, and strategic partnerships

An Economics degree with Full Scholarship and a postgraduate degree in Strategy and Innovation from Saïd Business School - University of Oxford

Background

As a senior marketing executive, I’ve covered the full spectrum—brand marketing, creative excellence, digital transformation and partnerships. From impactful strategies and rolling them out across local, regional, and global markets.

At Vodafone Group, I led digital media partnerships strategy, managed Meta, Google, Amazon, Spotify, and TikTok in global level, across 13 markets, as well as training on performance marketing fundamentals and providing thought leadership in the shifting media and marketing landscape.

I also redefined Vodafone’s creative ecosystem from the ground up, delivered 20% efficiency across agency and production processes.

At Meta, I became the first business education partner for Turkey, delivered over 150 sessions to 11,000+ professionals, trained the next generation, and pushed the platform performance for brands and agencies alike.

My core marketing foundations?
They were built at Unilever and evolved through several managerial roles at Turkcell (the leading telco of Turkey and the biggest advertiser) from 2007 to 2017. I led the largest advertising team in Turkey at Turkcell, running over 65 integrated TV campaigns—including Turkey’s biggest 4G launch in 2016.

I wrapped up my time in Turkey as the regional marketing manager for the juice category across Turkey and the Caucasus for the Coca-Cola Company.